Have you seen? the lovely Al Fresco Holidays have spent a whopping £2.5M on a rebrand for its 10th anniversary…
AL FRESCO Holidays announces a bold new look, a host of new parcs, new accommodation types.
While the bright new branding may be bold and unfamiliar, Al Fresco bosses are proud of the fact that as far as the customer is concerned the team behind their Al Fresco holiday remains unchanged and they can expect the same acclaimed service and personality they’ve been accustomed to.
Al Fresco will expand its love affair with European outdoor holidays by offering its customers inspirational holiday options at no less than 68 parcs across six countries in 2014. The introduction of 14 new parcs – in Spain, Italy and Croatia, including seven new Authentic & Value French parcs, gives holidaymakers much greater choice and value for 2014. And in addition, 10 parcs from its parent company will be launched as the Homair Vacances brand under the Al Fresco umbrella.
Al Fresco’s pioneering dedication to offering luxury camping holidays continues with the introduction of three beautiful new types of mobile home – the Piccolo and Bellini Riviera and the stunning Verdi, an ultra-spacious mobile with three bedrooms, two shower rooms and expansive decking with access to the en-suite master bedroom.
Al Fresco raises the bar once more in 2014 as the first operator to introduce mobile homes with private swimming pools on one of Europe’s premier campsites in Croatia, Park Umag. This is a perfect cross over product between the trademarks of a villa holiday and the friendly, open interchanges of a camping holiday where families can enjoy holidaying close together. The Croatian adventure also continues for the tour operator becoming the first to sell holidays on the picturesque Dalmatian coast.
The 10 Homair Vacances parcs, in fabulous rural French locations and on the beautiful island of Sardinia, offer family holidays at very economical prices. Located in the Vendee, Languedoc and Cote d’Azur regions in France, as well as on increasingly popular Corsica, the parcs are perfect for the more self-sufficient traveler.
Al Fresco Holidays Managing Director Nick Riggs said:
“We pride ourselves on bringing the very best European parcs in the most desirable locations with quality accommodation. The new Verdi, as well as the new premium “large and lively” resorts in Spain, France and Croatia, are a continuation of that promise.
“The introduction of the Homair brand answers the needs of a more specialist and independent holidaymaker who likes nothing more than mixing with different nationalities and experiencing life as a local. Our new Authentic and Value brand offers the best of both worlds for the intrepid Francophile who still appreciates the touch of a helping English hand some part of the way.”
“Our success is due to the commitment of the whole Al Fresco team – we have a magnificent team spirit, which is based on a wealth of experience in the industry and a passion for delivering great holidays. The influence of Homair has been extremely positive in terms of additional know-how and European specialization, vital in order to drive out the greatest value in resort. We can genuinely lay claim to be being the most specialist player in the camping sector.”
The new Al Fresco brand benefits from a completely fresh makeover to reinforce its new credentials and will stand out from its competitors on parc and in the agent shops.